Creating Demand for Healthy Food

Across the country, retailers are adopting new and promising strategies to increase the sales and profitability of nutritious foods. In this section, you’ll find information on how in-store marketing practices and incentive programs are yielding healthy foods for consumers while increasing profits for retailers.

In-store marketing strategies can entice consumers to purchase healthy foods that increase the bottom-line profits of the grocery store, supermarket, or corner store. Research has shown that more than 60 percent of purchase decisions made in the store are unplanned. Effective and tactical approaches including self-signage, in-store coupons and incentive programs, video displays, sampling programs, store tours, value-added product and meal kits, and other prominent displays that can increase consumer interest in purchasing healthy items. 

Learn more about key healthy food marketing strategies and organizations that are leading the charge to drive consumers toward the purchase of healthier products.