In 2010, the Healthy Community Store Initiative (HCSI) was created as a nonprofit corporation dedicated to enhancing the health of Oklahomans. The only nearby food retailers are convenience stores which do not sell the healthiest of fare and not at the most economical of prices. With these challenges in mind, HCSI began R&G Family Grocers which does business as the Real Good Food truck, a full-service, mobile grocery store that brings healthy, affordable food to 12 unique and underserved areas of Tulsa.