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Reports | Center for Science in the Public Interest | 2015

Temptation at Checkout: The Food Industry’s Sneaky Strategy for Selling More Full Report

This report examines one reason why it is so difficult to eat well in America today: retail marketing manipulates food choices (Kerr, 2012). We conclude that with high rates of obesity, diabetes, and other chronic diseases due to poor nutrition, the retail environment should be
shaped not only by economic drivers but also by public health considerations. We propose beginning with the checkout aisles of retail stores, where the vast majority of purchases are unplanned. By rethinking checkout, retailers could support their customers’ health, rather
than pushing the consumption of extra—and often unwanted—calories from candy, soda, and other unhealthy foods and beverages.